Dr Yichuan Wang

Management School

Senior Lecturer in Digital Marketing

A head and shoulders photograph of Yichuan Wang.
Profile picture of A head and shoulders photograph of Yichuan Wang.
Yichuan.Wang@sheffield.ac.uk
+44 114 215 7181
Room E032, Sheffield University Management School

Full contact details

Dr Yichuan Wang
Management School
Room E032
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Profile

Dr. Yichuan Wang is a Senior Lecturer/Associate Professor in Digital Marketing at Sheffield University Management School. Prior to joining SUMS, he worked for Newcastle University Business School and Auburn University (USA). He is a multi-disciplinary researcher, working mostly across marketing, information systems and healthcare.

Yichuan is the author or co-author of over 100 publications, attracting in excess of 6,000 citations (Google Scholar). His research has appeared in ABS 4-indexed journals including British Journal of Management, Social Science & Medicine, International Journal of Operations & Production Management.

Yichuan is the co-founder of International Conference on Digital Health and Medical Analytics since 2018. He has led and being closely involved with industry on a number of international projects helping hospitals improve quality of care through using healthcare information systems, and business analytics.

Qualifications

PhD - Auburn University

Research interests
  • Social media & digital marketing
  • Big data analytics & AI
  • Digital health and its business value
  • Digitalisation enabled business transformation
  • Sharing economy
Publications

Books

  • (2021) . Springer International Publishing.
  • Wang Y, Wang W, Yan Z & Zhang D (2021) . Springer Nature.

Journal articles

  • Wang Y, Zhang M, Roehrich JK, Ma R & Zhai Y (2025) . Journal of Operations Management.
  • Gupta S, Yan C, Wang Y, Zhang M, Ozdemir S & Koufopoulos DN (2025) . Industrial Marketing Management, 129, 134-150.
  • Gupta S, Wang Y, Patel P & Czinkota M (2025) . International Journal of Information Management, 82, 102871-102871.
  • Wang Y, Ji J, Zhang M & Wang X (2025) . Journal of the Association for Information Systems, 26(3).
  • Siala H, Tajvidi M, Wang Y, Hajli N, Richard M-O & Brannan M (2025) . Journal of Management Education, 49(4), 570-607.
  • Liu Y, Zhu X, Zhang M, Fu J, Yan C, Wang Y & Zhai Y (2025) . Psychology & Marketing, 42(2), 359-373.
  • Shui X, Zhang M, Wang Y & Smart P (2025) . British Journal of Management, 36(1), 223-239.
  • Lee CKH, Tse YK, Leung EKH & Wang Y (2024) . Journal of Business Research, 181, 114747-114747.
  • Ku C-H, Chang Y-C & Wang Y (2024) . Information & Management, 61(5), 103970-103970.
  • Mao D, Rao-Nicholson R, Zhang C & Wang Y (2024) . Industrial Marketing Management, 120, 15-28.
  • Wang W, Wang Y, Chen L, Ma R & Zhang M (2024) . Social Science and Medicine, 347.
  • Ma R, Mao D, Cao D, Luo S, Gupta S & Wang Y (2024) . Journal of Business Research, 176.
  • Ozdemir S, Wang Y, Gupta S, Sena V, Zhang S & Zhang M (2024) . Technological Forecasting and Social Change, 201.
  • Schiavone F, Wang Y, Gravili G & Baudier P (2023) . Journal of Organizational Change Management, 36(7), 1097-1098.
  • Sivarajah U, Wang Y, Olya H & Mathew S (2023) . Information Systems Frontiers, 25(6), 2117-2122.
  • Dwivedi YK, Kshetri N, Hughes L, Rana NP, Baabdullah AM, Kar AK, Koohang A, Ribeiro-Navarrete S, Belei N, Balakrishnan J , Basu S et al (2023) . Information Systems Frontiers, 25, 2071-2114.
  • Gupta S, Wang Y & Czinkota M (2023) . British Journal of Management.
  • Lu H, Wang Y & Li Y (2023) . International Journal of Machine Learning and Cybernetics, 14(2), 361-362.
  • Lee CKH, Tse YK, Zhang M & Wang Y (2023) . International Journal of Contemporary Hospitality Management, 35(2), 765-784.
  • Wang W, Chen L, Xiong M & Wang Y (2023) . Information Systems Frontiers, 25(6), 2239-2256.
  • Zhang J, Li S & Wang Y (2023) . Information Systems Frontiers, 25(1), 365-380.
  • Dwivedi YK, Hughes L, Wang Y, Alalwan AA, Ahn SJG, Balakrishnan J, Barta S, Belk R, Buhalis D, Dutot V , Felix R et al (2022) . Psychology & Marketing.
  • Cao D, Wang Y, Berkeley N & Tjahjono B (2022) . Long Range Planning, 55(4), 102131-102131.
  • Lu W, Meng Z, Wang Y, Wang Y & Zhai Y (2022) . Computers & Industrial Engineering, 169, 108194-108194.
  • Dwivedi YK & Wang Y (2022) . Industrial Marketing Management, 105, 109-113.
  • Luo S, Li Y, Gao P, Wang Y & Serikawa S (2022) . Pattern Recognition, 126, 108586-108586.
  • Wang W, Mo T & Wang Y (2022) . Resources, Conservation and Recycling, 179, 106111-106111.
  • Li S, Xiong M, Wang Y & Zhang M (2022) . Resources, Conservation and Recycling, 178, 106062-106062.
  • Siala H & Wang Y (2022) . Social Science & Medicine, 296.
  • Li S, Wang Y, Filieri R & Zhu Y (2022) . Tourism Management, 90.
  • Zhang M, Wang Y & Olya H (2021) . Tourism Management, 88.
  • Xu L, Kong Y, Wei M, Wang Y, Zhang M & Tjahjono B (2021) . Journal of Cleaner Production, 329, 129650-129650.
  • Hajiheydari N, Delgosha MS, Wang Y & Olya H (2021) . Industrial Management & Data Systems, 121(12), 2498-2529.
  • Han R, Lam HKS, Zhan Y, Wang Y, Dwivedi YK & Tan KH (2021) . Industrial Management & Data Systems, 121(12), 2467-2497.
  • Wang X, Wang Y, Lin X & Abdullat A (2021) . International Journal of Information Management, 59, 102319-102319.
  • Dwivedi YK, Ismagilova E, Hughes DL, Carlson J, Filieri R, Jacobson J, Jain V, Karjaluoto H, Kefi H, Krishen AS , Kumar V et al (2021) . International Journal of Information Management, 59.
  • Xu X, Zhang J, Li Y, Wang Y, Yang Y & Shen HT (2021) . IEEE Transactions on Industrial Informatics, 17(6), 4117-4126.
  • Joseph A, Gupta S, Wang Y & Schoefer K (2021) . Journal of Business Research, 130, 709-723.
  • Zhang J, Wang Y, Li S & Shi S (2021) . IEEE Internet of Things Journal, 8(8), 6205-6213.
  • Gupta S, Wang Y & Czinkota M (2021) . British Journal of Management, 32(3).
  • Wang Y, Zhang M, Li S, McLeay F & Gupta S (2021) . British Journal of Management, 32(4), 1184-1202.
  • Zhai Y, Xu X, Chen B, Lu H, Wang Y, Li S, Shi X, Wang W, Shang L & Zhao J (2021) . IEEE Network, 35(1), 190-196.
  • Tajvidi M, Wang Y, Hajli N & Love PED (2021) . Computers in Human Behavior, 115, 105238-105238.
  • Zhang M, Zeng W, Tse YK, Wang Y & Smart P (2021) . Industrial Marketing Management, 93, 413-427.
  • Li H, Wu Y, Cao D & Wang Y (2021) . Journal of Business Research, 122, 700-712.
  • Yang Y, Jia F, Chen L, Wang Y & Xiong Y (2021) . International Journal of Production Economics, 231, 107870-107870.
  • Sumrin S, Gupta S, Asaad Y, Wang Y, Bhattacharya S & Foroudi P (2021) . Journal of Business Research, 122, 627-639.
  • Ma C, Li X, Li Y, Tian X, Wang Y, Kim H & Serikawa S (2021) . Cognitive Robotics, 1, 3-11.
  • Tajvidi M, Richard M-O, Wang Y & Hajli N (2020) . Journal of Business Research, 121, 476-486.
  • Basukie J, Wang Y & Li S (2020) . Technological Forecasting and Social Change, 161.
  • Kong Y, Wang Y, Hajli S & Featherman M (2020) . Computers in Human Behavior, 108, 105993-105993.
  • Yu C-H, Tsai C-C, Wang Y, Lai K-K & Tajvidi M (2020) . Computers in Human Behavior, 108, 105476-105476.
  • Wang Y, Zhang M, Tse YK & Chan HK (2020) . International Journal of Operations and Production Management, 40(5), 647-669.
  • Wang Y, Asaad Y & Filieri R (2020) . Journal of Travel Research, 59(4), 686-703.
  • Wang WYC & Wang Y (2020) . Industrial Marketing Management, 86, 12-15.
  • Cao D, Tao H, Wang Y, Tarhini A & Xia S (2020) . Production Planning & Control, 31(8), 660-672.
  • Li S, Yu C-H, Wang Y & Babu Y (2019) . International Journal of Information Management, 48, 228-237.
  • Lam HKS, Zhan Y, Zhang M, Wang Y & Lyons A (2019) . International Journal of Production Economics, 216, 227-238.
  • Wang Y, Kung L, Gupta S & Ozdemir S (2019) . British Journal of Management, 30(2), 362-388.
  • Wang Y & Herrando C (2019) . International Journal of Information Management, 44, 164-177.
  • Hajli N, Wang Y & Tajvidi M (2018) . Annals of Tourism Research, 73, 184-189.
  • Ker J-I, Wang Y & Hajli N (2018) . Technological Forecasting and Social Change, 127, 188-198.
  • Wang Y, Kung L, Wang WYC & Cegielski CG (2018) . Information & Management, 55(1), 64-79.
  • Wang Y, Kung L & Byrd TA (2018) . Technological Forecasting and Social Change, 126, 3-13.
  • Cheng X, Wang Y & Sankar CS (2018) . Journal of Computer Information Systems, 58(1), 39-48.
  • Hajli N, Wang Y, Tajvidi M & Hajli MS (2017) . IEEE Transactions on Engineering Management, 64(4), 594-604.
  • Wang Y & Yu C (2017) . International Journal of Information Management, 37(3), 179-189.
  • Wang Y & Byrd TA (2017) . Journal of Knowledge Management, 21(3), 517-539.
  • Wang Y & Hajli N (2017) . Journal of Business Research, 70, 287-299.
  • Wang Y, Rajan P, Sankar CS & Raju PK (2017) . IEEE Transactions on Learning Technologies, 10(4), 514-525.
  • Wang Y, Hsiao S-H, Yang Z & Hajli N (2016) . Industrial Marketing Management, 54, 56-70.
  • Lin Y, Wang Y & Kung L (2015) . Industrial Marketing Management, 49, 128-138.
  • Wang Y, Wu Y, Sankar CS & Lu L (2015) . Journal of Information Technology Case and Application Research, 17(1), 41-55.
  • Ker J-I, Wang Y, Hajli MN, Song J & Ker CW (2014) . International Journal of Information Management, 34(4), 556-560.

Book chapters

  • Zhai Y, Wang Y, Zhang M, Gittell JH, Jiang S, Chen B, Cui F, He X, Zhao J & Wang X (2021) , Communications in Computer and Information Science (pp. 127-132). Springer Singapore
  • Ker J-I, Wang Y & Ker CW (2013) , Proceedings of the Institute of Industrial Engineers Asian Conference 2013 (pp. 1109-1116). Springer Singapore

Conference proceedings

  • Su Y & Wang Y (2025) Generative AI and AI-generated Contents on Social Media. Proceedings of the Annual Hawaii International Conference on System Sciences (pp 2655-2657)
  • Yan C, Wang Y & Monkhouse L (2023) Investigating the role of customer engagement in the non-fungible token markets. Investigating the role of customer engagement in the non-fungible token markets
  • Li Y, Deng X & Wang Y (2022) Introduction to HICSS-55 Minitrack on The Technical, Socio-Economic and Ethical Aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2022-January (pp 5536-5537)
  • Li Y, Deng X & Wang Y (2021) Introduction to HICSS-54 minitrack on the technical, socio-economic and ethical aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2020-January (pp 5238-5239)
  • Wang Y, Xiong M & Olya H (2020) . Proceedings of the 53rd Hawaii International Conference on System Sciences (pp 4962-4971). Maui, Hawaii, USA, 7 January 2020 - 7 January 2020.
  • Wang Y (2018) Leveraging big data analytics to improve quality of care in health care: A FSQCA approach. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2018-January (pp 770-779)
  • Wang Y, Kung LA, Wang WYC & Cegielski CG (2014) Developing a big data-enabled transformation model in healthcare: A practice based view. 35th International Conference on Information Systems Building A Better World Through Information Systems Icis 2014

Preprints

  • Wang Y () .
  • Wang Y & Yu C () .
Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)

Teaching interests

Yichuan’s goal in teaching is to foster thoughtful, critical, engaged, independent thinkers. The learning-by-doing approaches, including peer learning, team-based simulation games, real-world case studies, and collaborative learning with industrial experts, have been incorporated into the modules. He has created a learning environment in which industry-immersive experience is involved.

He is also very enthusiastic about using serious games (or simulation games) in the modules. He has worked with Auburn University Samuel Ginn College of Engineering to develop serious game for students to learn engineering knowledge and skills. This project was funded by National Science Foundation (NSF), USA (US$ 200,000).

His commitment and approach to teaching have been rewarded with the outstanding teaching evaluation in the most evaluation categories. He was nominated for Teaching Excellent Awards in the category of global campus at Newcastle University in 2018. He was made a Fellow of the Higher Education Academy in 2018.

Teaching activities

MGT3006 - Digital Marketing

PhD Supervision

Prospective PhD applicants and PhD students are welcome to make enquiries especially if you are interested in conducting the research in the areas of social media marketing, sharing economy, big data analytics and healthcare information technologies.

Dr Yichuan Wang supervises:

Tingting Tao

Doctoral Researcher (Accounting and Financial Management)
Management School

Thesis title: Does education matter in the boardroom? Academic directors, Confucianism, and firm risk
Email
tingting.tao@sheffield.ac.uk
Image of Tingtin Tao
Profile picture of Image of Tingtin Tao

Xiangru Liu

Doctoral Researcher (Marketing and Creative & Cultural Industries)
Management School

Thesis title: Integration of Generative Artificial Intelligence (GeneAI) into Commercial Real Estate (CRE) services, employing a Design Science Research (DSR) methodology
Email
xliu273@sheffield.ac.uk
Xiangru Liu.
Profile picture of Xiangru Liu.

Yuhan Jiang

Doctoral Researcher (Marketing and Creative & Cultural Industries)
Management School

Thesis title: Can sustainable philosophy make Airbnb stand out: Perspectives from Airbnb guests
Email
yjiang154@sheffield.ac.uk
Y J

Are you interested in applying for a PhD?

Find out how to apply 

Dr Yichuan Wang has previously supervised:

NameTitle Year
Mengran XiongEssays on Responsible Artificial Intelligence2025

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